Nate & Ricky talk through affiliate marketing techniques for YouTube. They introduce new approaches outlined in the new Income School Marketing Course and discuss how to get started with affiliate marketing as a YouTuber.
01:34 4 Approaches to Affiliate Marketing
09:20 Sponsored Videos
10:55 When to Start?
15:17 Non-Info Based Niches
21:33 Picking Your First Affiliate
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Nate & Ricky talk through the Hub & Spoke Strategy based on different archetypes. They review this member thread from the Community: After-Action Review: Hub Video Strategy (with Stats & Revenue) . Main Topic: Hub & Spoke for Your Content Type 00:51 The Hub & Spoke Strategy 03:12 P24 Member Experience 06:01 Entertainment Archetype 13:10…
Nate reviews a kid-focused art channel that seems to have plateaued. He discusses the metrics he suspects are contributing as well as actionable steps to break out of the slump. Main Topic: Kids Channels & Microskills 00:48 P24 Channel Review: Pop-It Art 09:38 Solutions 10:12 Adjusting Publishing Schedule 11:34 Generic vs. Memorable Content 16:13 YouTube…
Let’s go fly a kite! Nate presents a technique to use naturally rising “kite” videos to lift your channel. He answers questions about a YouTube monetization timeline and searchable tutorial video channels. Main Topic: Kiting & Monetization 01:07 Kite Videos 05:40 Planning Kite Videos 08:12 Call to Action 10:09 Value Proposition 12:17 P24 Question: How…
Julia delves into the art of storytelling and why you should be using it regardless of your niche or archetype. She give tips for how to plan and capture your journey through storytelling. Also recommended: Storytelling: USE IT IN YOUR VIDEOS! (Here’s 3 Ways) Main Topic: Increase Retention by Using Storytelling 01:32 Planning Your Story…
Ricky & Julia discuss some key elements of developing a branded culture for your channel and what to do when you need to make a change. Main Topic: Branding Your Channel 00:00
This week, Nathan and Julia discuss the lesser prioritized art of creating a good thumbnail, how much it should reveal, and ways to evaluate your thumbnail. Listen in and share your thoughts in the Community comments. Main Topic: The Complexity of a Good Thumbnail 01:23 Creating Good Thumbnails04:28 Over Explaining vs Under Explaining12:26 Scroll Stopping19:03 …
