YT Episode 116

Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence. Main Topic: Develop Your Channel Persona The Genuine Way 01:25 Why You Need to Consider Your Persona 05:45 Crafting Your Persona 15:19…

YMYL topics, or topics that involve your money or your life/health, have some big barriers in blogging. Is the same true for YouTube? Nate & Ricky discuss how much YMYL matters on YouTube and what considerations you may want to make. Main Topic: YMYL on YouTube 00:30 What is YMYL?02:40 Importance on YouTube 10:04 Building…

Nate is out to do some myth-busting around our thoughts regarding experts on YouTube. With Ricky & Nathan, he discussed six “expert types” and shares examples of current YouTube channels using that strategy. Main Topic: Expert Types 01:19 Types of Experts on YouTube 03:24 Experience Expert 09:40 Research Expert 14:42 Hero/Journey Expert 26:35 Neighbor Expert…

How’s your #short game? Nate discusses his current strategy & recommendations for using YouTube Shorts and reviews a members approach to the 30 videos in 30 days challenge. Main Topic: YouTube Shorts Strategy 00:15  YouTube Shorts 05:30  Should I use Shorts? 08:40  Shorts Strategy 13:05  Mixed Content & Training Your Audience 16:04  Separate Shorts Channel…

Nate follows up with your questions on applying archetypes to your channel and how that might look. He also discusses current trends in YouTube shorts and when they may or may not be a benefit to your channel. Main Topic: Applying Archetypes & the Current State of Shorts 00:50 P24 Question: Showing Your Face03:37 P24…

Nate & Ricky unearth a secret balance between topic and delivery that can make a big difference in the early days of your channel. Listen in as they discuss the role of topical authority, especially for connection and entertainment channels, and the role of delivery and archetype for informational channels. Main Topic: The Missing Link…