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Episode 348
YouTube says their Shop feature gives creators new ways to earn. But what happens when the platform that controls discovery also has a growing stake in turning every video into a storefront? In this episode Julia unpacks the affiliate model behind YouTube Shop, temporary creator-friendly commissions, product tagging, and the promise of “discoverability.” Is “Shopping”…
Episode 98
We’re digging in on the details of the WorkPrep.com case study. The guys discuss possible implications for EAT, YMYL, and the content mix. We also walk through 3 ways to better tee up your answer paragraph and front-load your snippet. Main Topic: WorkPrep Case Study 01:05 P24 Question: Changing a Resource Page to a Post…
Episode 143
Big announcement today! Jim is leaving Income School. Backfire is turning from a case study into a real brand and he’s excited to build that business. In this episode, Jim and Ricky share some of the fundamentals they’ve learned in their time together at Income School. Main Topic: Jim’s Internet Marketing Fundamentals 00:31 Big Announcement…
Episode 209
How many articles does it take to rank? Will the new Google search & AI destroy the snippet and ranking factors for bloggers? How do you plan for brand growth in the future? Join Ricky & Nathan to find out. Main Topic: Content, AI, & Google 01:20 Content vs AI 14:10 Opportunity in Change17:10 P24 Question:…
Episode 216
In the last installment of the Project 24 Blogging Timeline mini-series, Ricky & Nathan share how to start planning the future of your blog. They discuss options to incorporate based on your future goals. Main Topic: Blogging Timeline – Months 19-24 01:47 Month 19-2405:12 Passive Growth Plan16:42 Active Growth Plan29:19 Making It Your Own
Season 3 Episode 2
In Episode 2, Jim and Ricky talk about what to do once your site starts to earn a little money. You’ll hear their recommendations on how to best use those initial earnings to maximize your output to achieve your Project 24.