Jim, Nathan, and Freddy discuss commoditization, creating content that is life changing for the user vs content the user searches and never returns to. They discuss ways to de-commoditize your business.
Main Topic: Commoditization
00:23 What is Commodity Content?
05:50 Changes to Blogging
07:28 How to De-Commoditize as a Blogger
08:10 YouTube
10:45 Browser Notifications
12:06 More Pillar Posts
13:15 EAT
16:30 Other Alternatives
17:22 Instagram & Social Media
19:23 Building Community
Project 24 Blogging Podcast: (Protected Content)