Episode 321

We’re digging in on the details of the WorkPrep.com case study. The guys discuss possible implications for EAT, YMYL, and the content mix. We also walk through 3 ways to better tee up your answer paragraph and front-load your snippet.  Main Topic: WorkPrep Case Study 01:05  P24 Question: Changing a Resource Page to a Post…

Love it or hate it: AI is here to stay. Nathan and Julia discuss how their thoughts and uses around AI have changed overtime and how it might actually benefit your business. Main Topic: The Great AI Debate 00:32  Initial Impressions03:44  Today’s Thoughts04:40  Prompting11:24  Taking Shortcuts Additional Resources Beyond the Prompt Podcast

Ricky shares his top tier recommendations for books that would benefit content creators. He’ll talk through why this particular book will help creators and the impact it has had on him as a creator and business owner. Main Topic: The Creator Playbook (From My Favorite Books) 01:14  The YouTube Formula by Derral Eves08:45  Sponsor Magnet…

In our continued Cook for Folks discussion, Nathan and Anna address some of the content and writing issues that contributed to the site fall short. They discuss a process for content auditing and planning next steps to move forward. Main Topic: Cook for Folks Content 01:08 Cook for Folks 08:22 Battleshipping Underperforming Articles 10:03 Content…

Tis the Season! Nathan and Anna are discussing seasonality in niches, some of the pros & cons to consider, and how you can manage it. Main Topic: Seasonality 00:41 P24 Question: Contact Info 03:12 P24 Question: Location Specific Sites 04:56 P24 Question: Repeat Seasonal Content 07:40 Seasonality 08:36 Pros 10:27 Cons 12:07 Managing Seasonality 17:27…

In this episode we discuss the recent BERT update and best practices for outsourcing your content. Main Topic: BERT & Outsourced Content 00:40  Google Algorithm Update/BERT04:38  Ranking/Seasonal/EAT09:40  De-Commoditize16:57  Project Rexburg18:42  Outsourced Content Best Practices22:01  TextGoods