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  • Episode 292

    What tasks move the needle toward real results as a creator? And how can you deal with everything else that still needs to get done? Nathan and Julia do a deep dive on “Signal” vs. “Noise” to answer that. “Knowing that, I made a better decision — This isn’t something to be perfected. This is…

  • Episode 312

    Want to make your videos really stand out? Julia outlines a formula to give your content an edge. Try this technique on your next video and let us know how it goes! Main Topic: Try This Angle On Your Next Video 02:07  Examples08:11  Identify the Status Quo & Reverse It10:33  Challenge It19:08  Be Specific21:52  Resolution…

  • Episode 160

    Ricky and Anna have a discussion based on an insightful post from the Community (found here). They share some thoughts and direction that can help guide you as you work toward growing your business. Main Topic: Unexpected Outcomes of Full-Time 00:47 P24 Question: GDPR 09:56 P24 Question: Revive an Old Site v. Start a New…

  • Episode 300

    Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details! Main Topic: We Found Something Surprising (Channel Pivot) 01:04  Pivoting &…

  • Episode 242

    Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works. Main Topic: Fear, Uncertainty, Doubt 00:27  FUD05:18  Sources of FUD15:26 …

  • Episode 81

    In Episode 81 the guys talk about providing real value with your business. Jim & Ricky discuss recent situations battling plagiarism and emphasize the importance of providing original quality content. Main Topic: Providing Value 00:39  P24 Question: Lead Magnets & Emails 02:22  P24 Question: Managing Workflow 05:30  Plagiarism & Copying Content 21:12  Originality & Adding…