Author: Carissa Littleford

  • Episode 289

    Ricky is back from VidCon and is sharing his stand-out lessons learned. Listen in to hear his highlights on industry trends, things to watch, and new YouTube updates. Main Topic: VidCon Biggest Takeaways 00:15  VidCon vs VidSummit05:19  Sponsorships11:29  YT Community Tab12:30  Vertical Lives13:26  Posting Different Formats15:28  Binge-worthy17:01  Media & YouTube

  • Episode 288

    Choosing your niche isn’t a one time thing, it’s an ongoing process. Ricky and Julia talk about the biggest mistakes and how to change your thinking to avoid them. “We can’t emphasize enough how crucial it is for YouTube to be able to clearly know who you are targeting.” – Julia “You never really stop…

  • Episode 287

    It can be hard to see the forest for the trees in your YouTube journey. Here’s what to keep in mind to strategically make progress without losing all the fun. “Be strategic without trying to hack the algorithm… Always be thinking strategically but also creatively and with passion.”  – Julia Main Topic: The Road to…

  • Episode 286

    In this episode, Ricky and Julia cover a lot of exciting news and a new way to use the community for maximum growth. Links below! “Feedback is so important for learning. People don’t make progress learning when they don’t get feedback… How do you improve when you really don’t know what you’re doing wrong?” –…

  • Episode 285

    Copying. Stealing. Inspired by… Each has a different connotation and ethical implications. So what qualifies as “copying” and when is it ok versus not in the creative world? Ricky and Julia talk through how certain kinds of copying are not only good but encouraged for new creators. Do you agree? “You don’t need to be…

  • Episode 284

    Myth or Truth? Nathan & Julia are busting some common myths and uncovering some hidden truths in the YouTube game. Listen in and see if you can tell myth from truth. Main Topic: YouTube Mythbusting 00:55  Focus on Passion. The Audience Will Follow03:45  YouTube is Shadowbanning my Channel11:22  The Algorithm Will Favor Daily Uploads13:59  You…

  • Episode 283

    Over the past year YouTube has become the most used streaming service for television viewing (source) surpassing many household services like Netflix, Hulu, Disney+. More users are also viewing YouTube via their television than any other device type. How might this impact content creators? We’re already starting to see some shifts in the algorithm recommending…

  • Episode 282

    Thinking about upgrading your gear? Nathan and Julia talk through how you can upgrade on a budget and in the most impactful ways. They also reveal free or cheap solutions you may not have thought about taking advantage of. Main Topic: Gear Talk – When & What to Upgrade 00:15  Where to Start01:38  New Channel…

  • Episode 281

    Ricky recently met with top YouTube strategists Colin & Samir, Aprilynne Alter, & Jon Youshaei at the exclusive Spotter Studio Idea Summit. Listen in as Ricky shares what he learned and how it can help you plan and grow. Main Topic: Coming Soon on YouTube: Insights from Industry Strategists 00:15  Spotter Studio Idea Summit06:56  Serial…

  • Episode 280

    In this episode, Julia and Nathan go over basic and advanced retention tactics. They discuss some often seen mistakes and ways to overcome them. Main Topic: Retention Strategies – Beginner to Advanced 00:20  The BIG 501:54  Repetitions & Transcript Editing06:35  Tighter Cuts & Storytelling16:18  Scripting in Reverse Resources Mentioned Luke Scripted – The YouTube Script…