Author: Carissa Littleford

  • YT Episode 32

    Anna, Ricky, & Nathan answer questions posted in the P24 Community YouTube category. They discuss the the Industry Audit, adding a YouTube Channel to a blog, quality content v. quantity, & duplicate content for another audience. Main Topic: Industry Audit & Content 00:35 P24 Question: Industry Audit & Vendors 03:11 P24 Question: Spanish Voice Over…

  • Episode 170

    Courses and Info Products continue to be our favorite way to monetize blogs and YouTube channels. But actually selling those info products with just a blog continues to be a struggle for so many. In this episode, Ricky interviews John Ainsworth from Data Driven Marketing to learn how they’re helping course creators average 4.68x more…

  • YT Episode 31

    Ricky & Nathan are talking about YouTube Analytics and Stats. They’ll walk through which ones matter and how often you should check them. Main Topic: YouTube Analytics & Stats 01:15 P24 Question: Click Thru, Retention, & Performance 06:49 Over Analyzing 07:18 Analytics to Look at Regularly 18:13 Analytics Not to Stress About 19:29 When Subs…

  • Episode 169

    The next generation of consumers (aka Zoomers) seem to have opinions about written content. So what does that mean for the future of blogging? Listen in as we discuss incorporating video and making your content future-ready. Anna and Nathan also answer questions about using Alt text for images, when to move on from a niche,…

  • YT Episode 30

    Y’all ready for this? Nate, Ricky, & Anna discuss what they would do if they had $5,000 to invest in their channel. They cover differences in investing in a new channel vs an established one and give advice to their younger YouTube-selves. Main Topic: What Would You Do with $5,000 01:00 P24 Question: $5k to…

  • Episode 168

    Outsourcing your writing doesn’t need to feel spooky. Nathan & Anna talk about how to ethically use ghost writers for your content. They also answer questions about assessing niche traffic & competition, using videos in your posts, snippets, and 3rd party cookie changes. Main Topic: Ghost Writing 00:35 Unofficial Meetup 01:53 P24 Question: Niche Traffic…

  • YT Episode 29

    Nate shares some thoughts around interacting with other channels and creators on YouTube. He shares some things to consider when planning a reaction or response video. Main Topic: Being A Good Citizen of YouTube 00:39 Interacting with Other Channels 08:51 Weigh the Results 09:52 Do Your Research 12:09 Consider Audience Response 13:40 Long-Term Relationship Impact…

  • Episode 167

    Nathan and Anna answer your questions around YMYL, Topic Clusters, and Google Trends. Anna interviews successful Project 24 member, Rachel. Main Topic: P24 Success Story 01:12 P24 Question: YMYL Niche 04:10 P24 Question: Topic Clusters 07:45 P24 Question: Google Trends & Search Volume 18:51 Success Interview with Rachel

  • YT Episode 28

    We’ve spent a lot of time teaching about the 3 archetypes. But what about that bonus 0.75 Search archetype? Nate, Nathan, and Ricky talk through when you might want to use it and some unique ways to grow. Main Topic: The Search Archetype & How To Win With It 01:19 The .75 Search Archetype 06:56…

  • Episode 166

    Is Google still top dog? Listen in as we discuss Google vs other platforms like Reddit, social media, Bing, & Duck, Duck, Go. We also answer questions about evaluating writers and dealing with broad niches. Main Topic: Google Search & Reddit 00:36 P24 Question: Writer ROI 06:52 P24 Question: Adulting Niche 15:25 P24 Question: Social…