Nate & Ricky discuss ethics and how it can impact your channel and business. They give tips for dealing with slippery slope of marketing and sales and provide checkpoints to help maintain an ethical practice.
00:18 Ethics on YouTube
05:43 Impact on Sales
13:06 Finding a Better Way
14:29 Response Videos & Name Dropping
16:30 The Marketing & Sales Slippery Slope
21:18 Checking Yourself
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Julia gives rapid-fire answers on the importance of the “little” things like adding tags to your videos, a good description, and location settings. She also discusses how the algorithm treats your channel when you return from a break. Don’t worry, most of these are easier than you think! Main Topic: Does It Matter? 00:33 Location…
Nate shares some interesting observations when surfing YouTube from a new device. He also discusses reaction vs response videos and what you should consider before using each. Main Topic: Reaction vs Response Videos 00:16 Content Silos 07:48 Reaction Videos 10:17 Response Videos 11:38 Opportunities 12:58 Caveats
How’s your #short game? Nate discusses his current strategy & recommendations for using YouTube Shorts and reviews a members approach to the 30 videos in 30 days challenge. Main Topic: YouTube Shorts Strategy 00:15 YouTube Shorts 05:30 Should I use Shorts? 08:40 Shorts Strategy 13:05 Mixed Content & Training Your Audience 16:04 Separate Shorts Channel…
Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence. Main Topic: Develop Your Channel Persona The Genuine Way 01:25 Why You Need to Consider Your Persona 05:45 Crafting Your Persona 15:19…
“They say filmmaking is problem solving. If you don’t have problems while you are filming it’s because you don’t recognize the problems.” Cody, our super talented video editor, joins Julia and Nathan as we continue the discussion on dealing with those moments where filming sessions just don’t turn out as planned. Main Topic: Our Biggest…
Nate talks about tapping into new audience views using collaborations. He reviews the different types of collaborations and challenges members to implement one strategy in an upcoming video. Main Topic: Collaboration 00:24 Why Collaboration 06:38 Response Videos 08:21 Reaction Videos 08:57 Feature Videos 10:27 Direct Collaboration 11:47 Hybrid “Gift” Strategy 18:04 Challenge the Assumption 20:53 …
