Nate & Ricky discuss ethics and how it can impact your channel and business. They give tips for dealing with slippery slope of marketing and sales and provide checkpoints to help maintain an ethical practice.
00:18 Ethics on YouTube
05:43 Impact on Sales
13:06 Finding a Better Way
14:29 Response Videos & Name Dropping
16:30 The Marketing & Sales Slippery Slope
21:18 Checking Yourself
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Bullet point outlines, full scripts, and my personal favorite: casual scripting. There are so many ways to script (or not script) a YouTube video. Let’s figure out which one is best for you with your channel. Main Topic: Which Scripting Style is Best for You? 00:38 Outlining01:20 Full Scripted02:46 Casual Scripted06:23 Off the Cuff09:03 Using…
Nate follows up with your questions on applying archetypes to your channel and how that might look. He also discusses current trends in YouTube shorts and when they may or may not be a benefit to your channel. Main Topic: Applying Archetypes & the Current State of Shorts 00:50 P24 Question: Showing Your Face03:37 P24…
Y’all ready for this? Nate, Ricky, & Anna discuss what they would do if they had $5,000 to invest in their channel. They cover differences in investing in a new channel vs an established one and give advice to their younger YouTube-selves. Main Topic: What Would You Do with $5,000 01:00 P24 Question: $5k to…
In this episode Nate’s delves into the art of the Community Tab. He reviews reasons and best practices for using the YouTube Community feature and shares 4 post types to try (and one NOT to use). Main Topic: The Art of the Community Tab 01:37 Adding Connection to Your Channel 05:39 YouTube Community Tab 07:42…
Determining the focus of your niche can be daunting and overwhelming. Nathan & Julia talk through how to start and progress in niching your channel up or down as a content creator. Main Topic: Niching Up or Down 03:34 Channel Niche Progression07:40 When to Niche Up or Down14:30 How to Assess a Change
Nate & Ricky unearth a secret balance between topic and delivery that can make a big difference in the early days of your channel. Listen in as they discuss the role of topical authority, especially for connection and entertainment channels, and the role of delivery and archetype for informational channels. Main Topic: The Missing Link…
