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  • Episode 80

    Join us for a strategy session about a possible future Income School tool to aid in search analysis. The guys also discuss audio courses and expanding to adjacent audiences. Main Topic: Strategy Session for Search Tool 01:04  P24 Question: Audio Courses09:37  Expanding to Adjacent Audiences07:56  Integrating Blog & YouTube22:21  Affiliate Sherpa25:20  Search Analysis Tool Strategy…

  • Episode 98

    We’re digging in on the details of the WorkPrep.com case study. The guys discuss possible implications for EAT, YMYL, and the content mix. We also walk through 3 ways to better tee up your answer paragraph and front-load your snippet.  Main Topic: WorkPrep Case Study 01:05  P24 Question: Changing a Resource Page to a Post…

  • Episode 70

    In Episode 70 the guys review a Project 24 member’s recent course launch that didn’t go as well as planned. They offer advice and suggestions on why it may have struggled and where to go next. Main Topic: P24 Member Course Launch Review 00:22  P24 Question: Imposter Syndrome05:09  P24 Question: Niche Velocity09:38  YouTube FUD12:13  EmmaCruises…

  • Episode 281

    Ricky recently met with top YouTube strategists Colin & Samir, Aprilynne Alter, & Jon Youshaei at the exclusive Spotter Studio Idea Summit. Listen in as Ricky shares what he learned and how it can help you plan and grow. Main Topic: Coming Soon on YouTube: Insights from Industry Strategists 00:15  Spotter Studio Idea Summit06:56  Serial…

  • Episode 237

    We’ve polished up the crystal ball and are taking a look into the future! Nathan & Ricky give their predictions on trends and changes for the blogging industry this year. Main Topic: 2024 Blogging Industry Predictions 01:21  P24 Question: Response Posts Writing Time10:18  P24 Question: Organizing Blog Posts14:45  Predictions15:30  Google Updates17:34  AI & Content20:24  Writing…

  • Episode 326

    As a creator, you’re forced to live on the same platforms designed to distract you. In this episode, Julia and Nathan cover practical tools and strategies to help you use social media and YouTube intentionally so you can create more and scroll less.  Main Topic: The Creator Focus Paradox 01:23  Browser Profiles03:08  Feed Blockers08:33  Times…