Ricky is one of the primary authors and owner of Income School. He has built several niche websites and consulted on numerous others. He founded several businesses and earned an MBA from UNC. He's worked in environments from small shops to large corporate offices and learned the ins and outs of business. He is a musician, outdoorsman, husband, and father.
Last week I was driving down the freeway and saw the truck pictured above. It is a prime example of branding gone wrong. The problem with the branding is that it does not clearly communicate what the brand represents. It has a cartoon image of the Pink Panther. A slogan saying “Think Pink, Go Green.”…
A Google snippet is a great way to get your articles ranked by Google and seen by millions of people, which is why getting them right is absolutely key. The good news? You don’t have to rewrite every article on your website, you can just touch up your answer targets. We’re going to go over…
The headline is king! I have learned that readers are far more likely to click on a headline of “15 Creative Tips for Shooting Sunsets” than a headline of “Sunset Photography Tips for Landscape Photographers.” The best tip for thinking up great headlines is to go to magazines.com and browse the headlines of major magazines, and then repurpose…
I want your niche site to hit it out of the park! So how can you make your site a home run and not a total flop? It all starts with the idea. Good businesses are all built on ideas and opportunities. Think about any business out there, from tiny to gigantic, and they’re all…
Everyone wants more blog readers. You could run a small business with 50 faithful customers or a Fortune 500 company with five million and you’d still want more. The more people that read your blog, the more engaged they are with your company. They probably follow your company on social media and buy your products,…
That’s what you really want to know, isn’t it? You feel like you already know how to blog, but you aren’t quite sure how to develop a following. I have written over 300 articles online this year and have seen the statistics for each one to know what resonates with people, and what doesn’t. I’ve learned over…