Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO.
00:26 We’re Moving!
07:04 Effect on Projects
10:04 Standardizing & Scaling
17:48 P24 Question: Authority Indicators
25:13 P24 Question: Local Leads
Podcast: Play in new window | Download
Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity. “Your brand is every aspect of your business and how people engage with you and how they…
The Content Warrior Challenge is coming to Project 24 in September and Nathan and Julia are discussing how you can prepare now to make the most out of your experience. They’ll offer some suggestions and share a new method we are testing to evaluate our content. “Your Content Warrior Challenge can look WILDLY different from…
There are some big shakeups on the horizon in SEO. Jim, Nathan, & Nate talk through potential changes with Google’s November Core Update, the effectiveness of YouTube Shorts vs Stories, and Apple possibly getting in the search game. Main Topic: Changes in SEO 00:24 Google Passage Indexing 05:22 Stand Alone Subheadings 08:04 Answer Targets within…
Whether you are creating written, visual, or audio material, original research is an important part of creating unique content. Ricky & Julia are sharing their tips for turning your original research data into stories that engage and stand out above the crowd. Main Topic: Mastering the Mix: Original Research for Entertainment and Information 00:46Â Guiding…
Copying. Stealing. Inspired by… Each has a different connotation and ethical implications. So what qualifies as “copying” and when is it ok versus not in the creative world? Ricky and Julia talk through how certain kinds of copying are not only good but encouraged for new creators. Do you agree? “You don’t need to be…
It’s the end of an era as we know it. Ricky, Nathan, and Anna talk about why that may actually be a good thing in the evolution of blogging. They also discuss great questions around affiliates, brand partnerships, and local blog branding. Main Topic: The End of Blogging 02:00 Is This the End? 04:25 Search…
