Episode 162

Ricky & Anna dig in to the Cook for Folks site and what has and has not worked out with this case study. They also answer questions about a borderline YMYL niche & potential Google Update effects. Main Topic: Lessons from Cook For Folks 00:34 Cook for Folks & the Google Updates 01:26 Building Niche…

The Content Warrior Challenge is getting a major update. Ricky & Julia talk through the why behind some of the changes, what it will look like now, and how you can get the most out of it regardless of your business stage. Also see this Community post for a rundown on what is new: The…

Anna & Nathan discuss the many projects in the works at the start of the year. They also answer member questions about bounce rate, search queries, and personas. 00:58 Income School Updates 01:17 Project Charity Branding 06:54 Income School Insiders 08:51 P24 Question: Existing Pages & Bounce Rate 12:46 P24 Question: Search Queries $ Titles…

Ricky & Nate share some new insights with YouTube. They discuss the idea of a topic focused versus audience focused channel. New course updates are announced.  Main Topic: Topic vs Audience 01:29  P24 Question: Info Product Course 04:06  P24 Question: Shorts 11:52  Topic vs Audience 21:00  Indicators 24:47  Course Updates

Nathan & Julia are talking through their trust issues with AI and other LLMs. Listen in for their tips on making AI a thought-partner instead of a thought-leader and avoiding the false sense of security AI content gives. Main Topic: Managing AI Trust Issues 00:13  NEW AI Cohort01:20  AI Value05:51  Guardrails & Variables12:40  Verifying18:11  Wasting…

We’re joining you a little early this week with some BIG announcements. Listen in for the Project 3.0 release and news about all the things we’ve been testing out recently at Income School.  Main Topic: Income School Testing 01:04  Project 24 3.0 05:25  YouTube Shorts 09:03  Testing Article Lengths 18:19  Backfire Caliber Profiles 22:52  Backfire…