I have spent a tremendous amount of time on iTunes (probably too much) figuring out how to improve my rankings. \u00a0One thing I’ve noticed is how incredibly important a name is on iTunes.<\/p>\n
What I recommend is that you think about the name of your podcast like you think about a google search. \u00a0Let’s suppose you want some tips for improving your online business. \u00a0You’ll probably search for something like “Internet Business Tips.”<\/p>\n
Then you get millions of results, but you’ll only sort through the first page. \u00a0Which of the following search results would you click on?<\/p>\n
I’m willing to bet that you would have clicked on “101 Internet Business Tips.” \u00a0Why? \u00a0Because it was the only result that clearly told you what you were going to get, and it was exactly what you said you were looking for.<\/p>\n
Sounds obvious, right?<\/p>\n
But as I look at the new and noteworthy section of podcasts released in the last few weeks, here are some show names.<\/p>\n
My question: What are these shows going to give me!??!?! \u00a0I won’t take the time to subscribe and find out.<\/p>\n
So what’s the lesson? \u00a0Choose a name for your podcast that is the exact topic the person is looking for. \u00a0Do not be vague. \u00a0You can be a bit more creative with the name of your blog than you can be with the title of your podcast. \u00a0I like to see titles like “The Internet Marketing Show” or “Social Media Success” or “Photography 101” or “Tech News Today” or “Inside Fly Fishing.” \u00a0All of those titles show me that they are precisely on topic for what the person searched for.<\/p>\n
Another point is that if you choose a podcast title with a clear name, it also means you get lots of keywords in your title, which definitely helps your show rankings.<\/p>\n
Obviously there are some shows with weird names that do succeed, but most of the time those are from people who have established audiences before starting a show. \u00a0For most people, I think it’s a poor choice.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have spent a tremendous amount of time on iTunes (probably too much) figuring out how to improve my rankings. \u00a0One thing I’ve noticed is how incredibly important a name is on iTunes. What I recommend is that you think about the name of your podcast like you think about a google search. \u00a0Let’s suppose […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":"","_eb_attr":"","publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[13],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/posts\/65297"}],"collection":[{"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/comments?post=65297"}],"version-history":[{"count":0,"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/posts\/65297\/revisions"}],"wp:attachment":[{"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/media?parent=65297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/categories?post=65297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incomeschool.com\/wp-json\/wp\/v2\/tags?post=65297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}