{"id":1670,"date":"2017-03-24T23:55:43","date_gmt":"2017-03-25T05:55:43","guid":{"rendered":"https:\/\/incomeschool.com\/?p=1670"},"modified":"2017-03-24T23:55:43","modified_gmt":"2017-03-25T05:55:43","slug":"whats-hurting-conversion-rates","status":"publish","type":"post","link":"https:\/\/incomeschool.com\/whats-hurting-conversion-rates\/","title":{"rendered":"What’s Hurting Your Conversion Rates?"},"content":{"rendered":"
Like a well-oiled machine, your sales funnel should have many parts that work together.<\/p>\n
There\u2019s your marketing strategies, landing pages, offers, and CTAs. These are all designed to bring your customer through the stages of the sales funnel. Once they reach the end of that funnel, they\u2019ll buy and you\u2019ll make money.<\/p>\n
Well, that\u2019s how it\u2019s supposed<\/em> to work. You\u2019ve been having trouble though and you\u2019re not sure why. You can drive traffic to your website no problem, but converting visitors to customers is where you\u2019re lacking.<\/p>\n If you\u2019re not making as many sales as you want, you\u2019re not alone. At some point, almost every company should take a step back and give a hard look at their sales funnel. If some parts of the funnel aren\u2019t working, these have to be cut or amended.<\/p>\n Here are some common culprits that may be hurting your conversion rates.<\/p>\n Back when you first started your company, you hired someone to make you a website. You ensured it was mobile-optimized.<\/p>\n Periodically, you go through your site and check that all the links and images work. You double-check for outdated code, too.<\/p>\n You\u2019re golden, right?<\/p>\n Not exactly.<\/p>\n First impressions matter. You only have one chance to make a solid first impression with your website. If you want a visitor to become a customer, there must be something that lures them in.<\/p>\n If your site is cold, plain, and downright boring, it\u2019s no wonder you\u2019re not converting.<\/p>\n Question time. What\u2019s the single most important page on your website?<\/p>\n Your homepage. This doubles as a landing page where visitors will hopefully opt in and become customers.<\/p>\n To get them to do that, you need simple headlines (more on this in a minute) and images. Few things humanize a company more than images.<\/p>\n Make sure these are authentic, though. A visitor can sniff out stock photos in seconds. Real photos of people looking happy will strike a chord with your visitors.<\/p>\n Okay, so how do you know which pictures to use? Does your headline look better in the middle of the page or off to one side?<\/p>\n A\/B test to find out.<\/p>\nYour Website<\/strong><\/h2>\n