{"id":111,"date":"2013-06-01T09:31:22","date_gmt":"2013-06-01T09:31:22","guid":{"rendered":"http:\/\/coldfishsticks.com\/?p=111"},"modified":"2013-06-01T09:31:22","modified_gmt":"2013-06-01T09:31:22","slug":"itunes-podcast-seo","status":"publish","type":"post","link":"https:\/\/incomeschool.com\/itunes-podcast-seo\/","title":{"rendered":"iTunes Podcast SEO: What’s working right now"},"content":{"rendered":"
Internet marketers spend so much time discussing Google search SEO that I think we often overlook some of the other large and valuable search engines. \u00a0Podcasting is the core of my brand, so I care very much about how my podcast ranks in iTunes.<\/p>\n
Over the course of the last year, I have watched my podcast go up and down in iTunes rankings as I’ve performed a series of experiments to get my podcast ranking high. \u00a0At the time of writing, my podcast is ranking very high for its main keywords and has sustained its spot for several months.<\/p>\n
Unlike Google that is the world’s most advanced algorithm, iTunes is incredibly game-able<\/strong>. \u00a0If you listen to podcasts and have searched for new shows, you know that iTunes does a horrible job of keeping fresh shows ranking high and weeding out the old shows that are no longer updated and are collecting dust.<\/p>\n In the category I am targeting, there are 336 podcasts. \u00a014 of the top 25 podcasts for that keyword are no longer being produced and have not released an episode in six months. \u00a0While many podcasters are frustrated with Apple for not fixing its podcast rankings to unearth better content, I see things like that and say, “If I figure out what’s broken with this search engine, I can make it work for me.”<\/p>\n