This Will Change The Way You Create Lead Magnets Forever

Published October 28, 2025

Video Description

Learn exactly how to create your online presence in Project 24: https://incomeschool.com/project24/?ref=45 Hey friends—let’s talk about that lead magnet you put your heart into, but... no one's downloading. Oof, right? Here’s the thing: it’s probably not the content. It’s how it connects emotionally. Let me walk you through the first critical step of creating a lead magnet that actually gets people to hand over their email. Spoiler: It starts with knowing the core transformation you want for your audience. Not just, “Here’s a free checklist,” but “Here’s how your life changes when you use this.” For my 6-step lead magnet process and 8 principles of winning lead magnets, join the Income School Insiders group (free!). https://incomeschool.com/sign-up-for-income-school-insiders/ ---------------------------------------------------------------- How we can help you 🥇 Project 24 Membership: https://incomeschool.com/project24/?ref=45 🥋 One on One Coaching: https://incomeschool.com/private-coaching/ 🛠 All of our Current Recommended Tools: https://incomeschool.com/tools 🎯 Acabado, Our WordPress Theme: https://incomeschool.com/acabado ---------------------------------------------------------------- #blogging #contentmarketing #contentcreator #LeadMagnetTips #EmailMarketing #DIYMarketing #IncomeSchool Timestamps: 00:00: Common problem with lead magnets 00:19: Introduction by Ricky from Income School 00:59: Step 1 – Identify the core transformation 01:43: DIY brand example for understanding transformation 03:25: Find an immediate, solvable problem 05:02: Emotional drivers behind sign-ups 06:01: What makes a good lead magnet format 07:20: Why simple lead magnets work better 07:38: The 8 principles for lead magnet success 08:35: Free resources and GPT tool for insiders 09:52: What’s next – upcoming video and follow-up strategy Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months. Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

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