Don’t Launch Your Lead Magnet Unless You Can Handle These 3 Things!

Published November 5, 2025

Video Description

Join the Income School Insiders group and get my free guide "How to Build a Sign-Up Page That Actually Gets People to Subscribe": https://incomeschool.com/sign-up-for-income-school-insiders/ If you're still just tossing out freebies hoping people stick around, you're missing the magic. A lead magnet is just the bait—the real value comes from what you send after someone signs up. In this video, I break down a simple but powerful 3-email sequence that builds connection, delivers value, and gets people excited to engage with you further. I use Brevo for email lists. So if you don't have one yet, check out Brevo. They give you the most capability for the least cost of anyone I've ever used. https://get.brevo.com/asy86uwy4u1m ---------------------------------------------------------------- How we can help you 🥇 Project 24 Membership: https://incomeschool.com/project24/?ref=45 🥋 One on One Coaching: https://incomeschool.com/private-coaching/ 🛠 All of our Current Recommended Tools: https://incomeschool.com/tools 🎯 Acabado, Our WordPress Theme: https://incomeschool.com/acabado ---------------------------------------------------------------- #blogging #contentmarketing #contentcreator #EmailMarketing #LeadMagnet #OnlineBusinessTips #ListBuilding #EmailStrategy Timestamps: 00:00: The real value is in the emails, not just the lead magnet 00:35: The 3-email welcome sequence overview 01:12: Email #1 – Deliver the freebie + set tone and expectations 04:43: Email #2 – Provide a quick win to build trust 07:05: Email #3 – Invite subscribers to take a deeper step 08:36: Transitioning into your regular newsletter 09:14: Bonus tip: How to improve your signup landing page 10:30: What's coming next in the series Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months. Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

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