Search Analysis Quiz

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Question 1 of 17

1. Question
The following image shows the first three search results for the search query “Decorative pillows”. How would you classify the competition for this search query?
- Extreme
- High
- Medium
- Low
- Zero
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Question 2 of 17

2. Question
Under what number of characters does Income School recommend making a title?
- 50 characters
- 55 characters
- 60 characters
- 70 characters
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Question 3 of 17

3. Question
Which of the following is the best title for a post targeting the search query “pet ferret safety”?
- Are Ferrets Dangerous as Pets?
- 21 Surprising Stats on the Danger of Having Ferrets as Pets
- The complete guide to ferret-proofing your home
- Pet Ferret Safety: Stats, tips and info for homes with kids
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Question 4 of 17

4. Question
What is the goal of search analysis?
- Find article topics that our site can reliably rank for, which bring in an average of 1,000 sessions per month, per article
- Find article topics that our site can reliably rank for, which bring in an average of 500 sessions per month, per article
- Find article topics that our site can reliably rank for, which bring in an average of 1,000 pageviews per month, per article
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Question 5 of 17

5. Question
What is the average EPMP that Income School found in its survey of content sites?
- $28.09
- $38.09
- $19.08
- $29.08
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Question 6 of 17

6. Question
The primary method we use for ideation is…
- Typing a keyword into the search box and then a space, and then a letter of the alphabet, and checking the autofills
- Typing a partial question into the search box and checking autofills
- Typing a partial question into the search box, completing the search, and checking "people also ask" & "searches related to". Autofills are secondary.
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Question 7 of 17

7. Question
Which of the following is an example of an apex query for a site about beauty school?
- What tools and equipment should you buy for beauty school classes?
- How long does it take to finish beauty school?
- Utah licensing requirements for beauticians
- How to attract more customers to a new barbershop in a mall
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Question 8 of 17

8. Question
For an initial batch of content on your site of 30-50 posts, you will likely need to generate X number of ideas in your ideation process
- 75
- 90
- 125
- 200
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Question 9 of 17

9. Question
The following is the Trends result for “how to french braid hair.” What bucket should we put this query in for search volume?
- Over 10k
- 5k to 10k
- 1k to 5k
- Under 1k
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Question 10 of 17

10. Question
You estimated the search volume for “how to french braid hair” at over 10k per month, and the competition is high. What should you do with this query?
- Do not write the post. It's too competitive. Move on to easier queries.
- Maybe write the post if you've already written the other items on your hit list.
- Don't write the post unless you have a very high ranking site that could reasonably compete. Otherwise, consider taking one smaller aspect of the query that may be less competitive.
- Don't write the post, but consider taking one smaller aspect of the query that may be less competitive.
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Hint
Question 11 of 17

11. Question
How should you categorize the competition of the following search result for the query “why is it so expensive to sign up for a marathon?”
- Extreme
- High
- Medium
- Low
- Zero
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Question 12 of 17

12. Question
What is the competition for this search result?
- Extreme
- High
- Medium
- Low
- Zero
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Question 13 of 17

13. Question
The query “scuba tank lifespan” has no Trends data. You’ve seen a few variations of the question as you’ve looked around in your niche. How should you classify the search volume?
- Under 1k
- 1k to 5k
- 5k to 10k
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Question 14 of 17

14. Question
How should you classify the competition for the query “How close can you plant a tree to a fire hydrant?”
- Extreme
- High
- Medium
- Low
- Zero
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Question 15 of 17

15. Question
How many words are in a response post?
- About 750
- About 1,000
- About 1,250
- 2,500
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Question 16 of 17

16. Question
How many hours should you spend writing a staple post?
- 2 hours
- 3 hours
- 4 hours
- 3 to 4 hours +
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Question 17 of 17

17. Question
What is the recommended word count for a staple post?
- 1,250 words
- 2,000 words
- 2,500 words
- 3,500 words
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