The Project 24 Timeline

 We’re really careful to not be overly rosy in our expectations, but we’re also not overly pessimistic.  These are the actions we have taken on our own sites when building them ourselves and the outcomes we’ve seen for our sites and those of many others who have been through this process.

In the early days, don’t worry about income.  Don’t even worry too much about how closely your outcomes match the ones here.  These are a guideline, an average.  That means that about half of sites will be a little below the number, and half will be a little above.  Some will underperform and others will outperform significantly.

The primary things you should concern yourself with right now are the action steps!  This timeline assumes that you’ve completed all the actions listed in the timeframe given.  If you were slower to complete some actions, you’ll be slower to see the outcomes and that’s okay!

If you’re 6-12 months in and you’ve kept up on the actions and you’re not seeing the outcomes here, then it’s probably time to post in the community asking for some feedback.  You’ll get all sorts of help identifying what’s holding you back, and have all the tools you’ll need to get back on track!

IMPORTANT LEGAL DISCLAIMER: Income School LLC does not promise or guarantee your results.  “Outcomes” listed on this page are merely goals.  This timeline should be used only as a way to benchmark and set goals rather than an expectation of success.  It is literally impossible to know how your business will perform.  We provide information on what has worked for us in the past, and what has worked for other members of Project 24, but your business will only succeed by your hard work and skill.  No business is guaranteed to succeed.  Not all who start this journey will succeed, but ONLY those who put in the hard work and effort stand a chance at receiving one of the most valuable rewards of their lives.  So let’s do this thing!

 

Month 1

Action to take

Start your website.  Complete action steps 1-30 from the 60-steps course.

What you’ll have done

  • Website topic chosen and site set up
  • 10 response posts written
  • Legal content on your site
  • Images added to posts
  • Resource pages built
  • Site design done
  • 3 staple posts written

Outcomes

Traffic: 0 pageviews  

You’ll probably see a few trickle in, but don’t get too excited, these are probably bots crawling your site.

Income: $0

Month 2

Action to take

Complete action steps 31-60 from the 60-steps course.

Most people will keep up on month #1 fairly easily, but many fall behind in month two as distractions from PUBLISHING CONTENT become more enticing.  This is a critical month for getting content published.  Don’t let yourself fall behind.  There’s a lot of writing to be done this month.

 

What you’ll have done by the end of the month

  • A fully set up website, including recommended gear pages
  • 30 blog posts (10 each of response, staple, and pillar)
  • 10 YouTube videos
  • Site promoted on Pinterest
  • Amazon affiliate links on your site

Outcomes

Traffic: 0 pageviews

You’ll probably start to see a few more visits trickling in and some might be real people, but still nothing to write home about.

Income: $0

Month 3

Action to take

Look through the 60-steps course.  Make sure you followed the recipe COMPLETELY.

Then, set a publishing routine.  We like to keep up what we call publishing hour where we work on content for an hour every weekday.  That content can be written, video, podcast, etc.  

Continue to add content following your brand plan to fill in your site.  30 articles doesn’t make a site complete, it makes it a seed.

Feel free to modify your content mix at this point.  If you’re in a competitive industry, lean more toward staple and pillar posts.  If not, a higher proportion of response posts is perfectly fine!  Just do your competitive analysis and write the posts that need to be written.

What you’ll have done by the end of the month

  • A complete seed of a website (completed at the end of last month
  • Another 10-20 pieces of content—Content is still the most important task at this point.  Nothing you do will be anywhere near as important as producing helpful blog posts and videos.

Outcomes

Traffic: 50 pageviews  

Income: $0

    Month 4

    Action to take

    Continue your publishing routine.  It’s the most important thing at this point.   You should be publishing at least 10 pieces of content (videos or posts) per month. 

    It’s also time to start thinking about monetization.  You’ll probably start getting some traffic at this point, so it’s worth taking some time to monetize that traffic.

    Place Google ads on your site following the steps in the Ads Course. 

    Also, it’s time to start looking for good affiliate products outside of Amazon.  Scour through Clickbank, Share a Sale, CJ, and other affiliate networks looking for products you’d recommend to your audience.

    What you’ll have done by the end of the month

    • 60 pieces of content published
    • Ads and Affiliate monetization throughout your site

    Outcomes

    Traffic: 100 pageviews

    Income: $1.5

    This income is based on an EPMP (Earnings per Thousand Pageviews) of $15.  This is a reasonable average EPMP for sites in these very early stages.

    Month 5

    Action to take

    Continue your publishing routine.  You should publish at least 10 pieces of content each month. In your content, give people a reason to visit your more monetized pages—your resources pages and any sales pages for affiliate products.

    Continue using Pinterest to promote your site by pinning articles that are particularly sharable.

    What you’ll have done

    • Around 70 pieces of content on your site and YouTube channel
    • Ads and Affiliate monetization throughout your site

    Outcomes

    Traffic: 200 pageviews

    Income: $3

    Total Income So Far: $1.51

    Month 6

    Action to take

    Continue your publishing routine.  You should publish 10 pieces of content per month. The more content the better, as long as the content is helpful and it’s the stuff people are likely to be searching for online.

    What you’ll have done

    • Pizza day!  At this point you’re probably earned a total of $5 or more, which is when we celebrate our first milestone—Pizza Day!
    • A well-monetized site with around 80 pieces of content

    Outcomes

    Traffic: 300 pageviews

    Income: $4.50

    Total Income So Far: $5.94

    Month 7

    Action to take

    Continue your publishing routine. You should be publishing at least 10 pieces of content per month. Consider hiring freelance writers or otherwise outsourcing some writing.  Just make sure YOU do your own search analysis.

    Use the course on hiring and training writers in Project 24 if you choose to start outsourcing.

    What you’ll have done

    • 90+ pieces of content on your site and YouTube channel!
    • Ads and Affiliate monetization throughout your site
    • A plan for ongoing content creation, whether you do it yourself or manage other writers

    Outcomes

    Traffic: 750 pageviews

    Income: $16.50

    Total Income So Far: $22.44

    We’ve increased our anticipated EPMP from $15 per 1,000 pageviews, to $22 EPMP as you’ve had some time to figure out better monetization.

     

    Month 8

    Action to take

    Continue your publishing routine.  You should produce at least 10 pieces of content per month.

    At this point, it’s worthwhile to start building an email list in preparation for launching an info product. 

    Follow the email marketing 101 course in Project 24 to set up your first email list and make a lead magnet to attract users to your list.

     

    What you’ll have done

    • Lots of content!  Depending on whether or not you started outsourcing writing, you  should have 100 total pieces of content published
    • A well-monetized site with around 90 pieces of content
    • An email list set up with a basic drip campaign
    • A lead magnet to attract users to your email list

    Outcomes

    Traffic: 1250 pageviews

    At this point, you’ll start to see real traffic growth.  Your first 30 articles are 5-7 months old.

    Income: $27.50

    Total Income So Far: $49.94

    Month 9

    Action to take

    Continue your publishing routine.  You should produce at least 10 pieces of content per month. Every new piece of content is another opportunity to attract visitors to your site.

    Use your email drip campaign to boost your income.  You could sell people on an affiliate product you recommend on your site.  Direct them to a sales page for that product.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Ad and Affiliate Monetization
    • A growing email list
    • 110 pieces of content published

    Outcomes

    Traffic: 3000 pageviews

    Income: $66.00

    You may start to see your EPMP rise as your email drip campaign directs people to well-monetized pages on your site.

    Total Income So Far: $115.94

    Month 10

    Action to take

    Continue your publishing routine. You should publish at least 10 pieces of content per month. 

    This month, go sign up for Ezoic ads.  Follow the steps in the Ads Course.  Ezoic officially requires 10,000 pageviews, but approves some sites with as few as 3,000 pageviews.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Affiliate Monetization throughout your site
    • Improved ad monetization with Ezoic
    • A growing email list with a great lead magnet and basic drip campaign
    • 110 pieces of content published

    Outcomes

    Traffic: 5000 pageviews

    At this point, you’ll start to see real traffic growth.  Your first 30 articles are 5-7 months old.

    Income: $110.00

    Total Income So Far: $225.94

    Month 11

    Action to take

    Continue your publishing routine.

    Fine tune your email lead magnet and drip campaign.  At this point, you may start to figure out which emails in your drip campaign work best.  Use that to tweak the rest of your drip campaign.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • 120 pieces of content published

    Outcomes

    Traffic: 9000 pageviews

    Income: $198.00

    Your EPMP should go up again this month since you replaced Google Adsense with Ezoic.

    Total Income So Far: $423.94

    Month 12

    Action to take

    Continue your publishing routine.  

    More and more articles will be hitting their traffic stride.  We usually find that it takes approximately 8 months after an article is published for it to reach 90% of its max height in the search engine rankings, so most of the content you wrote in the beginning should be hitting now.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • 130 pieces of content published

    Outcomes

    Traffic: 12,000 pageviews

    Income: $264.00

    Total Income So Far: $687.94

    Month 13

    Action to take

    Continue your publishing routine.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • 140 pieces of content published

    Outcomes

    Traffic: 28,000 pageviews

    Income: $756.00

    Total Income So Far: $1,443.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

     

    Month 14

    Action to take

    Continue your publishing routine.  We can lower our publishing rate to 5 pieces of content this month as you focus on a product.

     Start working on a course or info product that you could launch using your site, email list, and YouTube channel.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • 145 pieces of content published

    Outcomes

    Traffic: 35,000 pageviews

    Income: $945.00

    Total Income So Far: $2,388.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 15

    Action to take

    Continue your publishing routine. We can lower our publishing rate to 5 pieces of content this month as you focus on monetization.

    Continue to work on a course or info product that you could launch using your site, email list, and YouTube channel.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • 150 pieces of content published

    Outcomes

    Traffic: 45,000 pageviews

    Income: $1,215.00

    Total Income So Far: $3,603.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 16

    Action to take

    Continue your publishing routine.  We’re only anticipating 5 pieces of content being published this month as you focus on your launch.

    Launch your course or info product once you hit 50,000 pageviews per month on your site.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site
    • A course or info product ready to launch to boost your EPMP
    • 155 pieces of content published

    Outcomes

    Traffic: 50,000 pageviews

    Income: $1,750.00

    Your EPMP will rise again once you launch your course or info product.

    Total Income So Far: $5,353.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 17

    Action to take

    Continue your publishing routine.

    Optimize your sales funnel for your info product or course.  Pay attention to what is working best and use that to improve sales conversion.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, including your course or info product
    • 160 pieces of content published

    Outcomes

    Traffic: 60,000 pageviews

    Income: $2,100.00

    Total Income So Far: $7,453.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 18

    Action to take

    Continue your publishing routine.  

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 165 pieces of content published

    Outcomes

    Traffic: 70,000 pageviews

    Income: $2,450.00

    Total Income So Far: $9,903.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 19

    Action to take

    Continue your publishing routine.

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 170 pieces of content published

    Outcomes

    Traffic: 85,000 pageviews

    Income: $3,400.00

    Total Income So Far: $13,303.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 20

    Action to take

    Continue your publishing routine.  

    Work on your course or info product as needed.

    Once you hit 100,000 pageviews per month, stage your site again and register for AdThrive following the steps in the ads course.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • Registered for ads on AdThrive
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 175 pieces of content published

    Outcomes

    Traffic: 100,000 pageviews

    Income: $4,000.00

    We may see a slight boost in EPMP again with the change to AdThrive.  At very least, you’ll get a much better ad experience on your site.

    Total Income So Far: $17,303.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 21

    Action to take

    Continue your publishing routine.

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 180 pieces of content published

    Outcomes

    Traffic: 115,000 pageviews

    Income: $4,600.00

    Total Income So Far: $21,903.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 22

    Action to take

    Continue your publishing routine.  

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 185 pieces of content published

    Outcomes

    Traffic: 135,000 pageviews

    Income: $6,075.00

    Total Income So Far: $27,978.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 23

    Action to take

    Continue your publishing routine.

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 190 pieces of content published

    Outcomes

    Traffic: 155,000 pageviews

    Income: $6,975.00

    As your site grows in authority, you’ll likely continue to see EPMP improvements.  

    Total Income So Far: $34,953.94

    If you feel that you’re falling behind on the outcomes, look to the center column.  Did you put in the work consistently over time in order to get the outcome desired?  If you haven’t, then adjust your expectations.  If you have and you’re just not seeing the result, consider posting your site in the community and ask for feedback.

    Month 24

    Action to take

    Continue your publishing routine.  

    Work on your course or info product as needed.

     

    What you’ll have done

    • An ongoing publishing routine on your website and YouTube channel
    • Optimized Ad and Affiliate Monetization
    • A growing email list directing users to well-monetized pages on your site, especially your course or info product
    • A course or info product launched and boosting your EPMP
    • 195 pieces of content published

    Outcomes

    Traffic: 175,000 pageviews

    Your traffic will likely continue to rise as more of the content you’ve been creating gets traffic.  

    Your YouTube channel and email list should be growing.  This will likely continue for years if you keep adding content.

    Income: $7,875.00

    As you establish more authority on your site and channel, your EPMP will also likely continue to rise.

    Total Income So Far: $42,828.94