Come work as a full-time, salaried, on-location marketing specialist at a fast-growing online company where your work will always be noticed and appreciated, you’ll have creative control over your work, you’ll have bosses who actually care about your well-being, and the fast-pace of an internet company will keep you on your toes.
Income School’s Marketing Specialist controls several aspects of the company’s marketing engine to drive sales of its online course, Project 24. The marketing specialist specifically owns the following areas of marketing: email marketing, retargeting ads, developing relationships with influencers to drive our affiliate program, and testing your creative ideas on our sales pages to improve conversion rates.
Experience and Credentials Required
We care more about finding someone who fits our company culture, has bought-in on our mission to help others create successful online businesses, and ambitious mindset than we do about finding someone with an impressive resume.
While marketing experience and education is unquestionably helpful, we are open to the right person who is driven to learn in the trenches.
Having said all that, if you do have any of the following skills or degrees, they would be helpful for us to know as we review applications for this position.
- Facebook ads / Google ads experience
- Email marketing experience
- Marketing degree
- Experience creating a Youtube channel or podcast, or just being on camera
- Experience in teaching (we usually find that good teachers are the best on-camera)
- Conversion rate optimization experience
- Videography or video editing experience (Final Cut)
- Photoshop, Illustrator, or other graphic design experience
Our office is located in Star, Idaho, a suburb of Boise. We love the small-town feel of our little office where, with only a handful of employees, our content reaches millions of people around the globe each month.
We do not hire remote workers so that we can collaborate and iterate quickly. Our marketing specialist would be required to relocate to the Boise, Idaho area. Boise is consistently ranked one of the best places to raise a family, has a low cost of living, and is so safe that you’ll wish for a nice home invasion robbery some days just to spice things up.
Salary and Pay
Pay depends on experience.
How to Apply
Fill out the application here and have your resume and cover letter ready to attach to the online application.
This position will remain open and listed here until filled. While we do have big projects we need this person to start on, we will be patient until we find the right cultural fit. Having said that, when we see a candidate’s materials come through that we’re interested in, we’re going to move fast. So don’t dawdle in submitting your application.
Drop the formalities. Just tell me about the job.
You got it. Look, we’re a small company but we’re growing very fast and we’re very profitable. We’re a small team of a handful of people in a nice modern office in a suburban town. Because we’re a little team, every person needs to take complete ownership over their work. When one person fails to do what they’ve committed to do, it hurts the whole team.
We’ve hired people based on resumes and degrees and it frankly didn’t work very well. Our business is unique. There’s no degree you can get that quite prepares you for the new media marketing we do at Income School. One minute you’re writing copy for an email campaign, the next minute a co-worker asks you to jump on a podcast with them. Then you’re operating a camera, then you’re running an ads campaign on Facebook. We really haven’t ever hired anyone who already had all the skills we need, so we focus much more on cultural fit, project management skills, and ambition than most jobs do.
Working in a small team is really fun. We run Youtube channels so sometimes we eat the world’s hottest pepper on camera, and sometimes we make a 100′ slip-and-slide into a bowl of Thai Curry. But most days are about you being at a computer, trying to make a meaningful difference in the sales numbers of our course, Project 24. Most days we have some team projects and brainstorming sessions together, but individual contribution is key.
No one holds your hand at Income School. You’ll have full creative control over your work. For the first month, you’ll have all the mentoring and help you can stand, but after that, it will be up to you and your creativity to figure out how to improve sales. You’ll be able to track your success easily by simply looking at sales numbers, and frankly if you aren’t successful, it’ll be obvious. Some people would hate that, but other people have worked in jobs where they aren’t empowered to do ANYTHING, and will love the opportunity to see real results from their creativity.
We’re pretty practical. Nobody cares if you come in 15 minutes late. Nobody cares if you need to go to a doctor’s appointment, or run home for an appliance delivery. We don’t micro-manage each other. We’re generous with time-off policies. We want you to be able to grow your income and consider Income School your career once you show us that you can move the needle for the company.
But we do need people who actually take pride in their work and want to do more than warm a seat for 8 hours. 99 times out of 100, you’ll work very predictable, normal hours. But sometimes there is a big project and it means a lot to us when we see an employee willing to put in the extra effort and burn the midnight oil to come through for our customers.
We love employees who try things out and experiment–even if it doesn’t work out. We would much rather see someone try something new and fail, rather than being constantly hesitant.
We care about each other. We’re a team and help each other out. You’ll have bosses who authentically want you to love your career. You won’t be micro-managed. Yet, we are too small of a team to have someone who can’t get things done. We need someone who can roll up their sleeves and be proud of what they do each day.
For the right person, this is a dream career and you’ll never want to leave. But some people would prefer a much more structured job where they can merely perform the specified tasks in a more structured system of a large company.
We’d love to welcome you into the company if that sounds like you. We all work pretty close to each other, so we can look forward to becoming friends.
How to Get This Job
We really want someone who believes in our mission, which is “We help people provide well for their families by creating online businesses.” Show us you care about our mission, and can be passionate about it. Basically we want someone who has a strong desire to kick butt in their career rather than just floating along.
We really need someone who can manage projects! For example, if we’re launching a book and ask for your help with marketing, we need someone who can write out a 3-month marketing plan. How many emails will be sent out, and on what dates? When do you need to start writing those emails so you’re ready? What videos will need to be created and when should they go out? We’ve found that some employees struggle with this. They can’t keep track of all of the steps for a project without someone spoon-feeding them. Because they don’t have someone hovering over them and telling them what to do when, they aren’t organized enough to make sure everything is on-track. PLEASE tell us about project management experience, or working in unstructured work environments in your cover letter.
Go watch our Youtube channel! Read Jim’s book Work Energy! That’d impress the heck out of us! Our entire company is online. You can literally watch hundreds of hours of video from Income School. So when an applicant comes in and clearly doesn’t understand our company, it’s an extremely obvious sign to us that the applicant simply doesn’t care.
Drop the formalities in your cover letter. Sometimes resumes and cover letters are so formal that it’s nearly impossible to get a sense for what the person is about. Just tell us why you want to work at Income School, why it’s a good fit at this time in your career, what you like/don’t like at your current job, and what you would want to accomplish at Income School. Cover letters matter.
Follow directions on the application. When it says “in PDF format”, it means it. We want someone who can follow simple directions.
In the application, when it says “What is your salary expectation” don’t dodge the question. We want someone who can give a straight answer.