When you’re looking to create a niche site, finding a profitable niche is one of the most important steps to reaching your goals. When it comes to monetization of your site, having one specific niche is extremely important, and can make the difference between success and failure for your niche blog. Obviously, choosing a profitable niche is an important decision. …
7 Ways Freelancers Can Optimize Their LinkedIn Presence
Almost every professional that’s online has heard of or uses LinkedIn. This social network differs in its usage from all others, and is a hub for business professionals. The advice and information that are shared on this network are only a minute detail of what it can do for your freelance career. Whatever freelance work that you do, it’s almost …
15 Social Media Marketing Do’s and Don’ts for Small Businesses
As a first-time small business owner, posting on social media is certainly on your to-do list. Admittedly, it’s just not very high up there. After all, your immediate goal may be local marketing. You don’t need the whole world to find you yet. Once your company grows though, you will want to expand your customer base. When a customer searches …
Wix or WordPress: Best Platform for Startup Blogs
As a startup, you’re working hard to build your brand. You know that brand awareness starts with a good blog. This is your chance to share information about your company, point out the products and services you sell, and establish yourself as an expert in your field. The failure rate of startups is high, though. You have to be careful …
Selecting Worthy Keywords: How to Choose the Best Keywords for SEO and PPC
When looking for the answer to a question or the solution to a problem, 9 times out of 10 we will turn to Google for help. (And if it’s not Google, then it’s Bing, Yahoo, etc.) Search engines give us the ability to sort through the limitless amount of information available online and find exactly what we’re looking for. For …
13 Ways to Earn Significant Money on Facebook
You use Facebook to connect with old friends and family members. It’s a place to showcase your life; to share statuses, pictures, and events. You can even kill time and play games there, cementing bonds with your other buddies. On the business side of things, Facebook can actually be a valuable money-making tool. If you use this social media platform …
What’s Hurting Your Conversion Rates?
Like a well-oiled machine, your sales funnel should have many parts that work together. There’s your marketing strategies, landing pages, offers, and CTAs. These are all designed to bring your customer through the stages of the sales funnel. Once they reach the end of that funnel, they’ll buy and you’ll make money. Well, that’s how it’s supposed to work. You’ve …
Using SEO Techniques for Your Instagram Marketing Strategy
The rules of successful business marketing are constantly changing. This means that, day by day, you need to make sure that you’re keeping up with the times in regards to the newest marketing trends. Whether you’re a brick and mortar business, an e-commerce store, or a one-person business, you need to work to make sure you’re up to date with …
How to Monetize a Squarespace Blog
Why do you have a blog? You probably use your blog as a tool to lure in new customers. It’s also a resource for your returning customers as you strive to teach them things they don’t know. It’s okay if you have a blog to make money. In fact, it’s expected. As a Squarespace user, you probably love the platform’s …
How SEO and SEM Work Together for Better Results
While looking for ways to get the best results with your business website, it’s likely that you’ve run across the terms SEO (search engine optimization) and SEM (search engine marketing). Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results that you’re looking for. It’s …
