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How to Monetize a Squarespace Blog

Why do you have a blog? You probably use your blog as a tool to lure in new customers. It’s also a resource for your returning customers as you strive to teach them things they don’t know. It’s okay if you have a blog to make money. In fact, it’s expected. As a Squarespace user, you probably love the platform’s …

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How Fast Should My Site Traffic Be Increasing?

In any business, progress is a marker of success. Have you made more sales this month than last month? Did more people visit your store? Do you have more repeat customers? These are all considered markers of success. Sales start with customers, and customers find you via your website. You may have recently revamped your website to be more responsive …

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13 Ways to Boost Your Business on Facebook

Whether you’re a large company or a one-man or one-woman show, there are ways to grow your business with the help of Facebook. In 2016, the social media platform had nearly two billion active users. It’s no news to you that everyone and their grandmothers (semi-literally, to the chagrin of many of us) are on Facebook. Actively, at that. So …

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14 Ways You Can Market Your eBook

The blood, the sweat, the tears: after countless hours laboring over syntax and finessing your message, you’ve finally done it. You’ve finished your first eBook. While once, a budding writer would have to send out pitch letters and sample chapters to many publishing houses in the desperate hopes that someone would want to publish the book, today, that’s no longer …

6 GENIUS Facebook Marketing Tricks You’ve Never Heard Before

Over the last two years, I am fortunate to have grown an audience of over 100,000 fans on the Facebook page for one of my blogs. Along the way, I’ve learned some truly genius tips for building a community on a Facebook fan page. Today, I thought I’d share a few gems with you. 1. Make “Mistakes” on Your Fan …

Why Facebook Marketing Is Dead and Pinterest Is King

The picture below sums up this post fairly nicely. In the last 60 days, Pinterest has sent 237,806 people to my website, while Facebook has only sent 61,141 people. If you aren’t much of a math whiz, then I’ll break it down and say that Pinterest performed nearly four times better than Facebook. While the numbers from this case study …