SEO Basics

Any nerd can tell you that SEO means “search engine optimization” but in a more practical sense it means that you have to do a lot of unexpected things in order to be ranked high on Google. Since Google traffic often amounts for over 80% of a website’s traffic, SEO is as big of a deal as you can imagine. SEO is the …

What You Didn’t Know About Social Media

It can be easy to think that running a social media campaign is as easy as setting up a Facebook Fan page and posting your stuff, but you will soon recognize that this method is less than effective. In fact, we really shouldn’t discuss social media at all until we discuss the objective for a social media campaign. Your purpose is to capture …