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15 Social Media Marketing Do’s and Don’ts for Small Businesses

As a first-time small business owner, posting on social media is certainly on your to-do list. Admittedly, it’s just not very high up there. After all, your immediate goal may be local marketing. You don’t need the whole world to find you yet. Once your company grows though, you will want to expand your customer base. When a customer searches …

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13 Ways to Earn Significant Money on Facebook

You use Facebook to connect with old friends and family members. It’s a place to showcase your life; to share statuses, pictures, and events. You can even kill time and play games there, cementing bonds with your other buddies. On the business side of things, Facebook can actually be a valuable money-making tool. If you use this social media platform …

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What’s Hurting Your Conversion Rates?

Like a well-oiled machine, your sales funnel should have many parts that work together. There’s your marketing strategies, landing pages, offers, and CTAs. These are all designed to bring your customer through the stages of the sales funnel. Once they reach the end of that funnel, they’ll buy and you’ll make money. Well, that’s how it’s supposed to work. You’ve …

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Using SEO Techniques for Your Instagram Marketing Strategy

The rules of successful business marketing are constantly changing. This means that, day by day, you need to make sure that you’re keeping up with the times in regards to the newest marketing trends. Whether you’re a brick and mortar business, an e-commerce store, or a one-person business, you need to work to make sure you’re up to date with …

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How to Monetize a Squarespace Blog

Why do you have a blog? You probably use your blog as a tool to lure in new customers. It’s also a resource for your returning customers as you strive to teach them things they don’t know. It’s okay if you have a blog to make money. In fact, it’s expected. As a Squarespace user, you probably love the platform’s …

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How SEO and SEM Work Together for Better Results

While looking for ways to get the best results with your business website, it’s likely that you’ve run across the terms SEO (search engine optimization) and SEM (search engine marketing). Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results that you’re looking for. It’s …

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6 Things to Watch For on You Site’s Google Analytics

The Internet has given us many great things, like instant food delivery and online shopping for almost anything. For marketers, it’s been just as generous. Instead of guessing how many people visit your website, you can know for sure. You can also learn demographical information about your audience, like what their interests are, which form of technology they use, and …

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How Fast Should My Site Traffic Be Increasing?

In any business, progress is a marker of success. Have you made more sales this month than last month? Did more people visit your store? Do you have more repeat customers? These are all considered markers of success. Sales start with customers, and customers find you via your website. You may have recently revamped your website to be more responsive …

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Free Niche Site Tutorial

My Formula for Creating Profitable Niche Sites There’s a lot that goes into creating profitable niche websites.  But once you know the formula, it’s actually quite simple.  Here are a few of the steps I go through to find great ideas for profitable niche sites. At the bottom of this article, there’s a video.  This is a 100% free Niche …

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12 Tips For Getting Blog Articles to Rank High on Google

You work hard on your blog. You post often. You always try to write evergreen content. Your posts are actionable yet informative. You never close a post without a CTA. In short, this is strong content, the kind you’d want on any blog. There’s just one issue, and it’s a pretty big one: you’re nowhere to be found on Google …