View Post

7 Ways Freelancers Can Optimize Their LinkedIn Presence

Almost every professional that’s online has heard of or uses LinkedIn. This social network differs in its usage from all others, and is a hub for business professionals. The advice and information that are shared on this network are only a minute detail of what it can do for your freelance career. Whatever freelance work that you do, it’s almost …

View Post

15 Social Media Marketing Do’s and Don’ts for Small Businesses

As a first-time small business owner, posting on social media is certainly on your to-do list. Admittedly, it’s just not very high up there. After all, your immediate goal may be local marketing. You don’t need the whole world to find you yet. Once your company grows though, you will want to expand your customer base. When a customer searches …

View Post

Wix or WordPress: Best Platform for Startup Blogs

As a startup, you’re working hard to build your brand. You know that brand awareness starts with a good blog. This is your chance to share information about your company, point out the products and services you sell, and establish yourself as an expert in your field. The failure rate of startups is high, though. You have to be careful …

View Post

13 Ways to Earn Significant Money on Facebook

You use Facebook to connect with old friends and family members. It’s a place to showcase your life; to share statuses, pictures, and events. You can even kill time and play games there, cementing bonds with your other buddies. On the business side of things, Facebook can actually be a valuable money-making tool. If you use this social media platform …

View Post

What’s Hurting Your Conversion Rates?

Like a well-oiled machine, your sales funnel should have many parts that work together. There’s your marketing strategies, landing pages, offers, and CTAs. These are all designed to bring your customer through the stages of the sales funnel. Once they reach the end of that funnel, they’ll buy and you’ll make money. Well, that’s how it’s supposed to work. You’ve …

View Post

Using SEO Techniques for Your Instagram Marketing Strategy

The rules of successful business marketing are constantly changing. This means that, day by day, you need to make sure that you’re keeping up with the times in regards to the newest marketing trends. Whether you’re a brick and mortar business, an e-commerce store, or a one-person business, you need to work to make sure you’re up to date with …

View Post

How to Monetize a Squarespace Blog

Why do you have a blog? You probably use your blog as a tool to lure in new customers. It’s also a resource for your returning customers as you strive to teach them things they don’t know. It’s okay if you have a blog to make money. In fact, it’s expected. As a Squarespace user, you probably love the platform’s …

View Post

How SEO and SEM Work Together for Better Results

While looking for ways to get the best results with your business website, it’s likely that you’ve run across the terms SEO (search engine optimization) and SEM (search engine marketing). Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results that you’re looking for. It’s …

View Post

6 Things to Watch For on You Site’s Google Analytics

The Internet has given us many great things, like instant food delivery and online shopping for almost anything. For marketers, it’s been just as generous. Instead of guessing how many people visit your website, you can know for sure. You can also learn demographical information about your audience, like what their interests are, which form of technology they use, and …

View Post

What Is a Niche Site, and How Much Can a Niche Blog Earn?

Building a niche website from scratch has become a proven way to make a decent income, provided you’re willing to put in the time and effort to make it worth your while. Plenty of people all over the internet have been able to grow their niche websites into a passive income that gives them money every month with very little …